SmartNails

Turn Nails into digital fashion.

SmartNails is a fashion-tech Start-Up that rethinks press-on nails as a new form of personal expression. The problem we address is that nail design today is static, time-consuming, and limited to physical colors and patterns. Trends change fast, but nails do not. SmartNails proposes a new type of reusable, digital press-on nail that allows users to instantly change designs without salon visits or wasteful replacements. Our solution combines familiar beauty accessories with ultra-thin display technology, enabling nails to function like dynamic fashion items rather than permanent cosmetics. The target market is style-conscious, trend-driven consumers, particularly Gen Z and young Millennials, who value individuality, sustainability, and fast-changing aesthetics.

The Team

Mentor:in: Annika Arbitter